Looking ahead to 2024
Our 2024 priorities to improve our
services and support
Develop and launch our strategy for
2025-2030 shaped by the lived experience of
people with cancer, with a focus on tackling
inequities in cancer care and supporting people
with the worst outcomes.
Transform Macmillan to be more efficient and
effective by improving the way we work together,
focusing on the impact of our services on people
living with cancer.
Test new ways to deliver our services through
social investment in end of life care, piloting
psychological services, and trialling different
community based support.
Help more people get the care that's right for
them by advocating, innovating and embedding
personalised care initiatives across the four nations.
Work closely with our Macmillan professionals by
ensuring they have the right tools, skills, support
and resources to deliver excellent care experiences
for people living with cancer.
Reach our 2024 income target by prioritising key
fundraising activities such as gifts in wills, corporate
partnerships, Coffee Morning and digital marketing.
We'll nurture relationships with our existing
supporters to improve their experience.
Maximise our internal systems and processes to
help improve data quality across the organisation
and improve our relationship with everyone who
engages with Macmillan.
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Environmental, social
and governance review
Financial review
Strategic report
Overview Financial statements Thank you