We took steps to reach people with
cancer in underserved groups.
Macmillan want to be there for everyone affected
by cancer, so, in 2023 we actively connected with
underserved groups at a local level.
We set up our Macmillan Community Cancer
Champions activity to help achieve this. Our
champions come from the same communities as
the underserved groups we have chosen to focus
on and are trusted representatives for raising
awareness of cancer, helping people engage with
screening, treatment and signposting to other
sources of support.
Community Cancer Champions understand and are
culturally-sensitive to their local population so that
they can reduce the stigma of diagnosis and the
distrust of cancer treatment that prevails in some
communities. This means that more people from
different backgrounds will seek support and aim
to access appropriate services rather than ignore
symptoms or reject care.
In 2023 we developed new volunteer standards and
training, learned how we can be a better partner to
small community organisations and supported the
recruitment of the first local project managers to
start delivering the work.
We are investing in community partnerships to
deliver 12 Cancer champions projects across the UK.
This represents an investment of around
£6 million over three years, with over £4 million
being invested in 2023.
Our partner pub company and brewer, Greene
King, will contribute towards funding this work as
they support our ambition to break down barriers
and provide focused and tailored support for
underserved community groups with cancer.
As a result of carrying the BRCA 1
gene, retired North Shields commercial
fisherman Brian Chambers, 73, has
been diagnosed with bowel cancer and
undergone treatment twice
" We have seen that people living in some
of the most deprived parts of the UK are
experiencing significant difficulties in
accessing personalised cancer care, this
includes fishermen and their families
in coastal communities. We will be
developing bespoke methods to engage
this community to try to remove stigmas
and myths associated with cancer as
well as providing relevant information
and signposting to help them get the
right support.
"
Deb Johnstone, Programme Manager,
Fisherman's Mission project, working within
the fishing community in North Shields
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Environmental, social
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Financial review
Strategic report
Overview Financial statements Thank you
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