Summary of impact
Our impact
In 2023 we worked hard on our ambition to
inspire more people to give to Macmillan so we
can continue to be there for people living with
cancer when they need us most. Despite the
cost of living crisis impacting our supporters,
their generosity and loyalty has helped us to
meet our total fundraised income target, raising
£5.6 million more than in 2022. You can read
more about how we raised and spent our money
in our financial review from page 58.
Key performance indicator
2022
actual
2023
target
2023
actual
Customer satisfaction score - for customers
giving support to Macmillan2
Due to changes in methodology in 2023, we do not have
targets for these or prior year comparisons. Please see
references page for the methodology
N/A N/A 69%
Spontaneous awareness in the UK adult
population10
21% 23% 26%
Total fundraised income
Total income acquired through fundraising
£221.2 million £226.2 million £226.8 million
Thank you 42
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Environmental, social
and governance review
Financial review
Strategic report
Overview Financial statements
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