Summary of impact
Key performance indicator
2022
actual
2023
target
2023
actual
Total financial gains
Total financial gains identified for customers
(directly from the Macmillan Support Line or
indirectly via welfare benefit partners)1
£377.2 million £407 million £451 million
Total financial reach
People reached (directly from the Macmillan
Support Line or indirectly via welfare benefit
partners)1
117,000 122,000 132,000
BUPA Counselling
Total customers reached by our BUPA
counselling service1
5,400 7,800 9,500
End of Life cumulative investment
Social investment in end of life projects
£7.5 million £14.7 million £9.9 million
Our impact
In 2023 we made good progress on our ambition
that everyone with cancer will have their vital
needs met by high-quality services.
In 2023 132,000 people diagnosed with cancer
received support through our direct and indirect
services related to money and work which
included identified financial gains totalling
£451 million1.
Our progress in converting prospective end of
life care projects into investments with the NHS
was impacted by the restructure in the NHS in
England, as new Integrated Care Boards were
established across the country. This resulted
in slower decision-making on new investments
made by the NHS.
14 (56%) of our psychological care sites
became operational this year, which is lower
than expected due to recruitment challenges.
However in 2024, 11 sites are planned to go live.
Referrals to our BUPA counselling service
nearly doubled from 5,400 in 2022 to 9,500. In
September, we paused marketing the service to
help manage demand1. Due to budget reductions
at the end of 2023, we expect to reach fewer
people with this service in 2024.
Thank you 35
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Environmental, social
and governance review
Financial review
Strategic report
Overview Financial statements
3