Objective 4:
We will inspire more people to give to
Macmillan so we can continue to be there
for people when they need us the most.
98% of our funding comes from fundraised income. We don't take any of this for granted and are always looking for new opportunities to generate income
beyond traditional fundraising. By listening and responding to what our supporters want and expect, we can adapt better and be there more for people
with cancer in the future.
£12.3 million
Our reach and impact:£16.8 million
Our Mighty Hikes series
raised an amazing
£12.3 million, compared to
£11.2 million in 2022.
£23.6 million
In 2023 we raised
£23.6 million through
our corporate and
philanthropic partnerships
matching the amount
raised in 2022
Our flagship fundraising
event Macmillan Coffee
Morning raised an
incredible £16.8 million,
compared to
£13.7 million in 2022.
Environmental, social
and governance review
Financial review
Strategic report
Overview Financial statements Thank you 36
4