In 2023:
We created more tailored content.
We know the importance of delivering accessible content that meets the needs
and preferences of people affected by cancer in all communities. Last year
we produced vital new cancer information resources and promoted them to
healthcare professionals to help with their patients. This included:
• Developing new information in a variety of formats for people with cancer
in the LGBTQ+ community working in partnership with OUTpatients the
LGBTQ+ cancer charity.
• Developing unique website landing pages in 16 core languages, that can all
be accessed from Google.
• Creating 'What is cancer?', an animated information and support video,
produced in British Sign Language and 16 different spoken languages.
The LGBTQ+ information had 4,000 webpage views from 2,400 users, 4,800
printed booklet orders and 200 PDF downloads in 2023.
In 2023 our 'What is cancer?' video with versions in 16 different spoken
languages had a total of 54,000 views.
We made it easier for people to navigate our services.
We developed a framework to improve the support we give to people with
cancer who used our services. We have started using this framework across
our services, on our new customer relationship management system and on
our website. This is enabling us to consistently capture, understand, and meet
a person's needs during and after they've interacted with Macmillan. We also
tested ongoing email support to improve the follow-up experience and let
people know they can reach out for support more than once.
Provide people with cancer with the
right information in the right way.
Information page on Macmillan website
Read our cancer information and support for the LGBTQ+ community.
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Environmental, social
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Financial review
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