In 2018, we launched a five-year strategy. Our ambitious plan set out to ensure everyone living with cancer felt Macmillan was an organisation for them and that they
could access information and support from the point of diagnosis. We focused on personalised care and ensured that people with cancer had the opportunity to
tell healthcare professionals how cancer was impacting them, with Macmillan helping to provide the right services to help meet those vital needs. We knew we
couldn't continue to be there for people living with cancer without inspiring donations from public support and this has been a key part of our strategy too.
Since then, we've continued to evolve our plans, drawing on in-depth insight to respond to the changing environment and ensure we can have the biggest impact
for people living with cancer.
In 2023, Macmillan set out to shape a new direction for the organisation, starting an open strategy process to work with people with cancer, colleagues,
supporters, volunteers, healthcare professionals and partners to ensure Macmillan is set up in the best way possible to continue to deliver vital care and
support to people living with cancer. For more information, see Looking Ahead to 2024 on page 56.
Our strategy
The work we do is guided by six strategic objectives:
2 3 4 5 6
Everyone with cancer will know that
they can turn to Macmillan from the
moment they are diagnosed, and
how we can help them.
Everyone with cancer will have a
conversation about all their needs
and concerns, and get the support
that's right for them.
Everyone with cancer will have
their vital needs met by
high quality services.
We will inspire more people to give
to Macmillan so we can continue to
be there for people when they
need us the most.
We will improve the key processes
which support Macmillan to do its
work as efficiently and effectively
as possible.
We will reflect and represent the
communities we serve in everything
we do to support everyone living
with cancer.
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Environmental, social
and governance review
Financial review
Strategic report
Overview
Financial statements Thank you